Top 5 Virtual Fitness Programs in Sweden for Q2 2023

In the second quarter of 2023, the top 5 virtual fitness programs in Sweden demonstrated varied performance across downloads, revenue, and active users. Here’s a closer look at the metrics from Strava: Run, Bike, Hike, Fitbit: Health & Fitness, StrengthLog – Workout Tracker, ASICS Runkeeper—Run Tracker, and Zwift: Ride and Run.

Strava: Run, Bike, Hike saw a notable increase in weekly revenue, peaking at approximately $33.6K in mid-June. Weekly downloads fluctuated, reaching a high of around 3.2K in the week of June 19. Meanwhile, active users remained relatively stable, hovering around 37K to 38K throughout the quarter.

Fitbit: Health & Fitness experienced a significant rise in revenue, culminating at about $29K in the final week of June. Weekly downloads varied, with a peak of approximately 1.3K in late April. Active users showed consistency, maintaining figures around 43K.

StrengthLog – Workout Tracker reported its highest revenue in the first week of April at about $11.5K, though it saw a dip in subsequent weeks, stabilizing around $8K to $10K by the end of June. Downloads were highest in late April with around 2K, but generally stayed below 1K for most of the quarter.

ASICS Runkeeper—Run Tracker showed a steady increase in revenue, peaking at approximately $9.3K in mid-June. Weekly downloads fluctuated, reaching a high of about 3.1K in mid-April. Active users saw a peak of around 42K in early April, then slightly declined to around 38K by the end of June.

Zwift: Ride and Run had a more modest performance in revenue, with a peak of around $9.2K in early April. Downloads remained low, peaking at just over 100 in late March. Active users showed a gradual decline from 1.36K to around 900 by the end of June.

These insights are derived from Sensor Tower data, providing a comprehensive view of the performance of these leading fitness apps. For more detailed analytics and trends, visit Sensor Tower.